Ted TruscottGet in touch

Product, data and AI leader

I build teams that turn complexity into growth.

I find valuable opportunities in complicated businesses, bring the right people around them and create the direction, evidence and operating environment they need to deliver.

Explore the work LinkedIn
18%fewer appealsMeta
10%less hate speechMeta
$42madditional advertiser spend / yrFacebook
3×product analytics reachContentsquare
£12mmore donated / yrJustGiving

Selected work

Things I’ve built.

Three recent products show the hands-on range.

01sunday.styleAI styling and virtual try-on02GavelB2B dispute resolution03Talky AftershowVoice AI for deeper conversations
sunday.style showing personalised outfits and a shoppable virtual try-on

sunday.style

See project

Founder · Product · Full-stack build

A personal styling product that picks a complete outfit, shows it on you and makes every piece immediately shoppable.

The tension
Online fashion offers endless choice but very little confidence. People still have to imagine how separate pieces will work together and look on them.
What I did
Built the whole loop: private photo onboarding, colour and style preferences, AI outfit planning, virtual try-on, real retailer catalogue matching, feedback and affiliate commerce.
Evidence
A live product that turns a personal brief into a complete, visual and shoppable recommendation.
Read the case Visit the product

Where I add value

For consequential problems without obvious answers.

The right work combines a meaningful business problem, real ownership of the outcome and the freedom to bring product, data, technology and commercial thinking together.

Leadership range

Building capability, not just supplying answers.

Executive product leadership
Senior Director and member of the product leadership team at a $300m+ ARR business.
Team and operating model
Built an 11-person function and tripled its reach without adding resources.
Finance perspective
Equity research at Merrill Lynch, embedded finance with HSBC, and quantitative personal investing.
01

Growth and value creation

Find where value is being lost or overlooked, focus the organisation and prove what changes the outcome.

02

Teams and transformation

Build the team, operating model and decision discipline needed to improve how a business performs.

03

AI-enabled products and ventures

Take an emerging opportunity from commercial thesis to working product, evidence and a credible route to scale.

Approach

How I work.

Commercial enough to find the value, analytical enough to test it, technical enough to build it, and clear enough to bring people with me.

  1. 01

    See the whole system

    Understand the context before deciding what needs to change.

  2. 02

    Find where change will matter most

    Discover the highest-potential opportunities and create focus around them.

  3. 03

    Make the change tangible

    Turn the strongest ideas into something real, then learn from what happens.

Away from work

Outside work.

See outside work

  • Investing

    I invest my own capital using a quantitative, thesis-led and increasingly AI-supported approach. For me, it is about seeing things others do not, early, from geopolitics to an individual stock with a compelling investment case.

  • Improv comedy

    I’ve performed and taught in London, Paris, San Francisco and at Network School, Malaysia.

  • Sailing

    I got my skipper’s licence during Covid. I enjoy both technical environments with challenging situations and relaxing in the Med.

  • Skiing

    Comfortable across the whole mountain. Next: getting better off-piste.

  • Calisthenics

    Working on well-rounded goals. Currently milliseconds into a human flag.

  • Running

    Happy to join social 5Ks and the occasional 10.

  • Badminton

    I used to play 10 hours a week at school, although I’m somewhat rusty now!

From people I’ve worked with

What that looks like in practice.

“Ted is an unusually strong senior product leader. He combines product strategy, data and commercial judgement with the technical curiosity to build and test ideas himself. He is particularly effective in complex situations where the problem is unclear, the organisation needs to change and measurable results matter.”
Former manager
More from colleagues
“Ted can move comfortably between 0→1 product development and products operating at global scale. He asks the questions that change how a team sees the problem, then turns that thinking into AI and data products, clearer decisions and measurable business results.”
Former colleague
“When Ted speaks, everyone sits up and listens… an ambitious visionary who stays grounded in reality.”
Former colleague

Career

Selected experience.

Product, growth, strategy and hands-on building across very different kinds of business.

See experience

Founder & product builder

Building sunday.style and Gavel, with Talky Aftershow as an earlier product experiment.

Senior Director · Contentsquare

Led product analytics across a $300m+ ARR business; managed 11 people and tripled the team’s reach.

Growth & strategy · Tradeshift

Worked from the founders’ strategy office on 0→1 products, including an HSBC embedded-finance venture.

Product growth · Meta

Used research, experimentation and machine learning to change behaviour across ads and community integrity.

JustGiving · Qubit · Merrill Lynch

Experimentation, analytics products and equity research: an apprenticeship in incentives, evidence and economics.

The next problem

What I want to work on next.

If you are trying to grow or transform a business, and the route from possibility to measurable value is not obvious, I’d like to hear about it.

I care more about the problem, the people and the scope to solve it than the title. I’m looking for meaningful ownership, a high-calibre team and the opportunity to build lasting capability.

Email me

Selected organisations

Brands and businesses I’ve worked with.